Blinds2Go, the UK’s leading online made-to-measure window coverings specialist, has appointed PuRe to lead its UK PR campaign, as the company looks to strengthen its brand presence and reach new audiences across the country.
Founded in 2000 and headquartered in Nottingham, Blinds2Go has built its reputation as a direct-to-consumer disruptor in the window furnishings market. Operating entirely online, the company offers custom-made blinds, curtains, and shutters at a fraction of the cost of traditional in-home measuring services, while maintaining the same made-to-measure precision and expertise customers expect.
PuRe will highlight Blinds2Go’s expert authority on Heatwave solutions and research, the launch of their new Curtain collections and their high design brand collaborations.
The new partnership with PuRe will see the agency take charge of Blinds2Go’s national PR strategy, with a focus on raising brand awareness and cementing its status as an authority in the interiors industry. The campaign will aim to build on Blinds2Go’s position as a category leader, engaging both trade and consumer media to tell the story of how the brand continues to modernise the way people shop for window coverings.
The brand has unveiled a new brand identity to reflect a more design-led position. The guiding concept – play with light – runs through everything from photography and content to the customer experience and product design and spotlights the benefits that blinds and curtains offer.
Gabriel Pires, CEO of Blinds2Go, says: “Our new branding reflects a huge shift for Blinds2Go as we’re helping our customers curate their lifestyle. We want to help them to create spaces they want to spend time in, buying window coverings for their functional aspect and also because they shape their mood and comfort, while setting a scene through light control.”
