SleepSoul has expanded its portfolio of high street exclusive mattresses with the launch of the new Auro mattress, further strengthening its offering for bricks-and-mortar retailers.
Now in stock, the Auro is a 1000 pocket sprung cool gel mattress designed to deliver exceptional comfort and support at an accessible price point. Available in Single, Small Double, Double, King and Super King sizes, the new model has been developed exclusively for the high street market and is unavailable online, helping retailers protect margins and differentiate themselves from online competitors.
Auro complements SleepSoul’s existing high street exclusive collection, which includes the Juno, Aries, Thea and Cosmic mattresses. Together, the range provides retailers with a broad selection of exclusive sleep solutions across multiple price points and comfort preferences.
The launch comes as SleepSoul continues to invest in developing products that support independent retailers and high street stockists. By offering exclusive models unavailable through online channels, the brand aims to provide customers with compelling reasons to visit stores while giving retailers greater confidence in maintaining pricing integrity.
Kirk Adamson, Head of Commercial at SleepSoul, said: “The expansion of our high street exclusive collection demonstrates our ongoing commitment to supporting our retail partners. Auro has been developed to offer a compelling combination of comfort, quality and value, while also providing retailers with an exclusive product that helps them stand out in an increasingly competitive marketplace.”
He continued: “We’ve worked hard to build a mattress portfolio that caters for a wide range of customer needs and budgets. Alongside our high street exclusive models, we’re proud to offer award-winning products that continue to perform exceptionally well in independent testing, giving retailers confidence when recommending the SleepSoul brand.”
In addition to its exclusive high street collection, SleepSoul offers a wider portfolio of mattresses, including the Which? recommended Heaven, Space and Bliss models.
Most recently, the SleepSoul Space mattress was awarded a Which? Best Buy for the sixth consecutive year, underlining its consistent performance and enduring consumer appeal. The mattress achieved a perfect 5/5 score for durability, alongside impressive ratings for both body support when lying on the front and breathability.
With the launch of Auro and continued recognition for its award-winning products, SleepSoul continues to strengthen its position within the UK mattress market, offering retailers a combination of exclusive product opportunities, proven performance and strong consumer appeal.
