Irish sofa retailer Sofatime has announced the launch of its new TV advertising campaign, built around one simple truth: when a sofa feels truly comfortable, it can make you feel at home the moment you sit down.
The campaign brings this idea to life through three light-hearted and relatable stories that capture the everyday comfort moments customers experience when they find the right sofa. Each advert follows a customer becoming so immersed in the comfort of a Sofatime sofa that they momentarily forget they are still in the showroom, before being gently brought back to reality by a friendly Sofatime Sofa Expert.
The campaign, which was developed in partnership with creative production company The Hype Factory, reflects Sofatime’s continued focus on helping customers find comfortable, stylish and long-lasting sofas that suit the way they live. Since launching in 2012, the family-owned business has grown to operate 11 stores across the island of Ireland, offering a wide range of sofas backed by a 15-year guarantee.
“The campaign captures a feeling many people recognise – sitting on a sofa and instantly imagining it in their own home,” said Gail Warke, Marketing Manager at Sofatime.
“We wanted to bring those familiar moments to life in a way that is warm, relatable and memorable. At Sofatime, we are passionate about helping customers find a sofa they will enjoy for years to come, and this campaign reflects the comfort, quality and customer service that have become central to our brand.”
The Three Moments
The campaign features three hero advertisements:
- The Nap: A customer settles into a sofa and drifts into a peaceful nap, only to be gently awakened by a Sofatime Sofa Expert and reminded they are still in the showroom.
- The Almost Kiss: A couple relax together on a sofa and become absorbed in a cosy moment, imagining themselves at home before a Sofa Expert brings them back to reality.
- Tucked In: A customer relaxes with a good book and tucks herself in for a quiet night in, before the Sofatime salesperson interrupts and the camera pans back to the Sofatime store.
Campaign Rollout
The campaign launches on 1 July across TV and digital channels throughout Ireland. Supporting social media content will extend each of the creative concepts and encourage customers to visit their local Sofatime showroom to experience the comfort for themselves.
Customers can visit their nearest Sofatime store to explore the latest collections, speak with a Sofa Expert and discover a sofa that feels like home.
To watch the new TV ad, go to: https://www.sofatime.co.uk/new-tv-ad-campaign
