As Staingard celebrates 20 years in business, the company reflects on the milestones, partnerships and innovations that have shaped its success, while recognising the customers and retailers who continue to support its growth and industry-leading position.
“This recognition makes our anniversary year even more special and would not have been possible without the trust, loyalty and support of our valued customers,” says Paul Aiston, Managing Director.
For Staingard, 2026 represents a significant milestone. The company is not only celebrating its 20th anniversary but also marking a period of continued growth, innovation and industry recognition within the furniture care sector.
Since its founding in 2006 by Managing Director Paul Aiston, Staingard has developed into one of the UK’s leading furniture care specialists, supporting retailers, manufacturers and consumers with protection plans and aftercare products. Reaching the 20-year milestone reflects more than longevity; it represents two decades of trusted partnerships, operational excellence and a commitment to continually raising standards within the industry.
The anniversary celebrations officially began at the January Furniture Show, where the Staingard team gathered to recognise the company’s achievements and reflect on the journey that has brought the business to where it is today. The event also provided an opportunity to focus on the future and the changing expectations of both retailers and consumers.
Central to those future plans is Protect6, Staingard’s innovative furniture care plan proposition that has become a major focus throughout the anniversary year.
Developed to provide greater flexibility, transparency and commercial value, Protect6 reflects the changing needs of the modern furniture retail sector. Consumer expectations continue to evolve, with customers increasingly seeking protection products that are straightforward, easy to understand and offer clear value alongside their furniture purchases.
Protect6 Care Plans have been specifically designed to meet those expectations.
By simplifying the furniture protection proposition, improving customer confidence and supporting retailer profitability, the programme helps create a more positive customer experience while delivering meaningful commercial benefits. As aftercare becomes increasingly integrated into the overall retail journey, protection plans are evolving from standalone products into strategic tools that support customer engagement, trust and loyalty.
For retailers, the benefits extend beyond the point of sale. Improved transparency, simplified communication and streamlined aftersales support contribute to stronger customer satisfaction levels, improved conversion opportunities and more valuable long-term relationships.
Protect6 also challenges established industry norms. While many furniture protection plans and warranty products offer a maximum of five years’ cover, Protect6 extends protection to six years, providing an additional year of reassurance for consumers and added value for retailers.
This longer period of protection helps retailers build stronger customer relationships while enhancing the perceived value of furniture purchases. Equally important is the programme’s flexibility, which enables retailers to retain ownership of pricing strategies and margins while tailoring the proposition to fit their individual business models.
The result is a protection solution that strengthens transparency, enhances customer value and creates opportunities for sustainable profit growth.
Alongside Protect6, Staingard continues to support retailers through a comprehensive range of furniture care products, including Care Kits, Mattress Protectors and specialist aftercare solutions designed to enhance the ownership experience. These products are supported by personalisation options and professionally developed point-of-sale materials that help strengthen retailer branding and create a consistent customer journey. Together, they provide retailers with additional opportunities to improve customer satisfaction while generating valuable incremental revenue.
Partnership remains one of the defining characteristics of the Staingard business model. Over the past two decades, the company has worked closely with furniture retailers and manufacturers throughout the UK, building long-term relationships based on trust, service and shared success. As retail environments continue to evolve, those partnerships have become increasingly important.
Today’s retailers require more than products alone. They seek comprehensive support systems that help deliver exceptional customer experiences, including training, claims management, aftersales support and responsive customer service. Staingard continues to invest heavily in these areas, recognising that strong partnerships are built through ongoing support and collaboration.
This partnership-led approach has also enabled the company to diversify into complementary sectors. Expansion has included automotive care through Gliptone, a recognised name in specialist leather and surface care products, as well as fulfilment and logistics support through WeFill.
These businesses allow Staingard to apply its expertise in customer care, protection products and service delivery across multiple sectors while creating additional opportunities for long-term growth. Despite continued expansion and innovation, people remain at the heart of the business.
Behind every retailer partnership, protection plan and customer interaction is a team of dedicated professionals whose expertise and commitment have helped shape the company’s success. From customer service advisors and claims specialists to warehouse teams, product developers and operational support staff, every individual contributes to maintaining the standards that customers and retailers have come to expect.
As a family-run business, Staingard continues to place significant emphasis on culture, teamwork and long-term relationships. These values have played an important role in building customer trust and maintaining consistency throughout the company’s growth.
This commitment to service and partnership received further recognition in 2026 when Staingard was named Best Furniture Care provider at the Big Furniture Awards. The award, voted for by the industry, represents a particularly meaningful achievement during the company’s anniversary year and reflects the confidence that retailers and customers continue to place in the business.
Commenting on the award, National Sales Manager Robert Jones said: “As Staingard celebrates 20 years of protecting and caring for customers’ furniture, we are incredibly proud and honoured to have been named the winner of the Best Furniture Care Award. This recognition makes our anniversary year even more special and would not have been possible without the trust, loyalty and support of our valued customers. We would like to extend our heartfelt thanks to everyone who voted for us. This award belongs as much to our customers as it does to our team.”
While the anniversary celebrations continue throughout the year, Staingard’s focus remains firmly on the future.
The business continues to invest in innovation, digital transformation and smarter support systems designed to help retailers improve profitability while enhancing customer experiences. Staingard remains committed to developing environmentally responsible products and aftercare solutions that align with changing market expectations.
Twenty years after its founding, the company’s core purpose remains unchanged: supporting retailers, protecting consumers’ furniture investments and delivering exceptional service. By combining innovation with the family-business values that have defined the company since 2006, Staingard is well positioned to continue supporting the furniture industry for many years to come.
