Mohammed Boota, Director at Windsor Bedframes, details the latest product developments on display at the Manchester Furniture Show (MFS).
West Midlands-based bed frame manufacturer Windsor Bedframes has been committed to developing new products, enhancing retail assets through product imagery and fulfilling customer orders since a successful January Furniture Show earlier this year.
Now in July, the company returns to the Manchester Furniture Show at Manchester Central, ready to unveil its latest developments, which includes a focus on its wooden bed frames and the variety of options available.
“It’s been a busy year so far,” says Mohammed. “The January Furniture Show was a good show for us and since then, we’ve been delivering orders, while working on the next developments, both in terms of product and our factory.
“We’ve continued to invest in key areas that have strengthened the business for the long-term. These include improvements across our workshop to increase efficiency and reduce production bottlenecks, as well as increasing our professional product photography and digital content to support retailers online.
“Now, we’re excited to present our wooden bedframes with an upholstered insert in six different fabrics, with a variety of colour choices. This means, our customers have greater flexibility in choice as well as a variety of fabric finishes.
“The new designs and colourways reflect modern trends while staying true to the solid craftsmanship we are known for. We look forward to showcasing these during the Manchester Furniture Show and beyond the event.”
Earlier this year, Windsor Bedframes introduced a 10-year warranty and guarantee on its products for that “extra piece of mind” to its customers, while adding that it continues to develop products to meet growing demand.
“We continue to see a growing interest in natural finishes, minimalistic looks and custom sizing options,” says Mohammed. “We’re seeing a steady increase in demand for solid, long-lasting wooden beds with simple, clean designs. Customers want durable furniture made from quality materials and retailers are looking for reliable UK-made products they can trust.
“These trends continue to guide our product development decisions and we know our new products will hit all these touchpoints. These investments ensure we stay competitive as well as put us in a position for growth. Our priority is to build on our strengths, push forward and strengthen our relationships with retailers.”
